What about sponsored content and native advertising?
Wondering how you could use native advertising and advertorials to promote your business?
Great River Media offers a number of both native advertising and advertorial opportunities through our core publications The Ottawa Business Journal, Techopia and the Kitchissippi Times as well as our industry-specific magazine and newspaper inserts.
This approach involved creating content that matches both the form and function of the user experience in which it is placed. In other words, in a newspaper, the ad looks and reads like the news stories and features typical of that newspaper. On a television news site, the ad may look like a video news segment. Compared to an advertorial, it's less obvious.
Yes, you can go toe-to-toe with a Goliath
Native advertisement may not feature just one advertiser. The content may be focused on a specific theme or topic, and feature perspective from several advertisers who offer complimentary products or services.
Unlike the types of content we've covered so far, an advertorial is a overtly self-promotional feature article that promotes your products and services. But still, a well-written advertorial focuses on the benefits your product or service provides to the customer. How does it solve that burning issue that is keeping them up at night? This is a distinctly different approach from just touting the features of your product or service.