Posted: January 1, 2017
Blog post: A lesson from PageCloud
Building a successful tech start up requires an investment in innovation AND an investment in marketing.
At only 2 years old, PageCloud has been unusually successful for a technology start up in Canada; they’ve raised over $11.5 million in venture capital, and have a demonstrated earning ability with over $2 million in total revenues after their first year at market.
Even more incredible was PageCloud’s success with pre-orders of their user-friendly web development platform. In the six-month period before launching their service, PageCloud sold over $1 million worth of pre-orders all at a $99 price point.
We were interested in understanding how PageCloud, a company competing directly with technology giants WordPress, Squarespace and Wix, was able to so quickly commercialize their product and generate sales revenue during the pre-launch phase of their SaaS platform.
Michael Curran (OBJ's publisher) asked just that, and the answer was simple. PageCloud understood and acted on the need for a pre-meditated marketing campaign in order to successfully bring their product to market.
Of course, there was a bit more to it than that.
Craig Fitzpatrick discussed his strategy, as well as how PageCloud quickly gained some 15,000 customers and raised more than $11.5 million in funding, during a recent Techopia on Tour panel discussion.
Techopia on Tour is regular panel discussion and networking opportunity held inside the offices of local tech firms and helps connect Ottawa's technology leaders and entrepreneurs.
Here’s more of Mr. Fitzpatrick’s conversation with Ottawa Business Journal publisher Michael Curran, filmed at PageCloud’s ByWard Market office:
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